Five ways to increase sales with Amazon buy box

When you win Amazon buy box, what should you do next? How can we use it to further increase sales?

Improve keywords and product description

If you win buy box, you may think your keywords and product description are good.

Instead, assume that you have to optimize your keywords and product descriptions to re compete. Your goal is to further increase your exposure so that you can show the buy box to more buyers and make it easier to complete the purchase.

For the title, the maximum length can reach 50 characters, including the brand, shape, color, size, material or other key features of the product; Make sure to place the most relevant features first and make sure the title is readable. For the product description, please list the main selling points of the product to improve readability, and don't forget to call on customers to buy at the end.

Redo product drawing

You may have the best title and product description, but if you don't have a good product map, few people will click in to understand your product. Look at the following criteria you can meet:

·High resolution, not as small as 200KB. There should be at least 1000 × 1000 pixels, which can be fully enlarged.

·Clear lighting, preferably natural light.

·White or neutral background.

·Multi angle.

·The brand is clearly visible if you sell your own brand.

·Relevant product details.

·Shows how to use the product.

Use repricing software

Buy box is expected to help you increase sales, and you can use re pricing software to maximize profits. If you try to cut costs by re pricing yourself, you will never do as well as re pricing software.

If you can use a program to pay attention to your pricing rules, you can free up time to improve other indicators, so as to further lead your competitors.

Focus on customer comments

Customer comments are a key. The more products you sell, the more product reviews you can get. The more comments listed on the product page (positive), the more people will want to buy your product.

If you can focus on getting as many comments as possible and make as many comments as possible at least 4 stars, you can increase your chances of reaching the top of Amazon search results. By doing so, you can increase sales.

However, while it's important to get a lot of positive reviews, it's equally important to take action on negative reviews (whether it's deleting them or trying to contact buyers to change their minds). This can be quite tricky, so it is recommended to use Amazon feedback software, which is simple and professional.

Make customers feel valued

Finally, strive to cultivate customer loyalty. Customers want to feel like they are buying from someone. If you make them feel valued, they will be willing to spend more money on the same product. For most products, customers can buy through many channels, so how many repeat customers you can get depends on the particularity of the customer experience.

last

This article lists five ways to increase sales, which can maximize the popularity and efficiency of buy box, but if you can only choose one strategy, it is recommended to use re pricing software. Because even without buy box, it is still a good choice.